The Hero's Journey and Me

To write about myself is not something that comes easily to me. I guess I prefer not to push myself on to others, and presume that others come to this blog because of the Garbologie story or the insights in waste or something similar impersonal.

And yet. And yet. Some of my most popular posts are about the personal journey I am on. My relatively unexciting post about why I couldn't write a post is far and away the most popular I've written. Another popular post is about moving from a job to building a business. A post about my social media epiphany was also well read.

So I am forced to concede that people are interested in the "I", the "Ich" behind the creation of Garbologie. And perhaps it comes to that art of story-writing - in reading about the story of somebody making something anew, we want to see the person transformed through the narrative arc.

The Hero Archetype

It is the Hero's Journey. This archetypal story is deep in our cultural psyche, this tale of the person and the transformation. As I am reminded in a recent post by +Grizwald Grim, it is About Me. Deeply so.

2013 - The Year of Garbologie

My first post for the year (how did that happen?), and I've returned from the few weeks off with some renewed focus and ideas around this blog. Well, perhaps two key ideas.

But before we turn to the ideas, the title. 2013 will be the Year of Garbologie. Why? Because I finish up my day job in May and launch Garbologie. The past year of gently growing Garbologie one day per week will lead to the denouement of Garbologie going live. This is all becoming real - my safe(ish) job is winding up and something new is taking its place. Hopefully something new and beautiful and truly marvellous.

But to the ideas.