Having flown over to Sydney Monday evening and back Tuesday night, I had a LOT of time sitting inside a plane (9.5 hours all told). That along with a few hours wait at each end for the plane meant pretty much two full work days alone to think. And think I did, alongside listening to podcasts on US history (really!!), international law and entrepreneurship. Playing the odd iPad game. And reading (American Pastoral and Business Model Generation).
Different strands of thought, slowly coalescing into ideas. How might Madison's observations in forming the American Federation be used to inform how to deal with a collective of Councils? Game theory, historical thinking, manoeuvring to get to an end point that you want. And more importantly for Upcycle, how might the business model for a waste facility be reinvented to smash apart the competitors.
It is exciting to find a whole new set of tools for working this stuff out, and I find myself absorbing the concepts behind Osterwalder's work so that I can start to play. I can see a whole slew of different ways to make upcycling real in the lives of my customers, methods sort of on the edge of my thinking, akin to sitting alone at a campfire and having a whole wonderful world of conversations waiting just outside the flickering light.
So for now, some stratosphere level strategic thinking. It's all in the business model, delivering on the straightforward value proposition in such an ingenious, flexible and unexpected way that I have the drop on everybody else.
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